Frito-Lay PepsiCo Response

I wrote a post titled Total Depravity about a Frito-Lay commercial. Here is a clarification from them. It’s nice to get a response. I normally don’t post private e-mail messages, but since I couldn’t reply to ask for permission and it’s general public subject matter, I think it’s OK.

Hi Jeff,

Thank you for contacting us at PepsiCo to share your sincere thoughts.

We want to reassure you that the commercial you cited was not one conceived and produced by PepsiCo, and it never aired on television. Rather, it was a consumer submission in our web-based Crash the Super Bowl promotion, in which participants can upload their own 30-second spots for Doritos tortilla chips or Pepsi MAX to be considered for broadcast during Super Bowl XLV.

We announced the contest finalists on January 3rd and this consumer submission is not included in that selection. We hope you are further reassured to know that this consumer submission will not be aired during the Super Bowl, nor will it be included in any other Doritos or Pepsi MAX marketing programs in the future.

We apologize if you were upset or offended by this consumer submission, and we will share your feedback with our marketing teams so they can be aware of your concerns.

Thanks again for taking the time to write.

Best regards,

Frito-Lay Consumer Relations

4 Responses to “Frito-Lay PepsiCo Response”

  1. 1 Stan McCullars

    I told my (brilliant) wife about the commercial. Her response: “Yes. It is offensive but is it that different that what is going on in some of the seeker sensitive churches?”


  2. 2 Scripture Zealot

    She should go to our Bible study. I let them have it when they did a Willowbrook study on suffering of all things.

    That’s sort of similar to what Tim said in his post linked in the comments from the other post.

  3. 3 Gary Zimmerli

    Glad to see it wasn’t a “real” commercial.

  4. 4 Scripture Zealot

    Me too. Smaller group who will have to answer for their actions.

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